Title: WBIG Radio Collection
Quantity: 1½ boxes
Types of Material: printed advertising, brochures, clippings, newsletters, and programs; correspondence; photos
Accession Number: 1986.153.7
Brief Description: Greensboro’s first radio station, WBIG began operations under the call letters WRNC in 1926. The station became a CBS affiliate in 1934 when it was acquired by Jefferson Standard Life Insurance Company. In the 1950s and 1960s, WBIG announcer Bob Poole was a prominent local media personality. An AM station and unable to compete in the FM market of the 1980s, WBIG staff tearfully closed the station in November 1986.
Materials include: the WBIG News newsletter (1955-59); the WBIG Radio News newsletter (1968-69); WBIG brochures (ca. 1960); program for Knights of Columbus convention (1971); program for Summerfield Civitan Club Softball Tournament (1971); leaflet with WBIG High School football schedule (1968); letter on the annual Greensboro Soap Box Derby (1967); Greensboro Business newsletter (1964-67); WBIG letterhead (ca. 1961); NC Association of Broadcasters’ newsletter (1964); Greensboro Merchants’ Association, Inc., letterhead (ca. 1965); The Jaycee Projector (GSO) newsletter (1968); pamphlet entitled, “WBIG: One of Radio’s Great Stations” (ca. 1965); circular with WBIG program schedules (ca. 1960); CBS Listener’s Guide newsletter (1946-47); pamphlet for “CBS American School of the Air” (1946); Everything (WBIG newsletter, 1950-52); and photos of WBIG announcer Bob Poole and various WBIG promotional activities (ca. 1960).
Major Names/Subjects: CBS Radio
Jaycees, The (GSO)
Knights of Columbus
Soap Box Derby (GSO)
Summerfield Civitan Club (GSO)
Date Surveyed: 9/9/1996